The Colour Blue


The colour blue is a favourite colour for most people.  On the optical spectrum, the colour blue is situated between violet and green.
Blue is calming.  It can also be strong and steadfast or light and friendly.  It is natural and a universal colour, and it is rarely found in fruits and vegetables.
The blue of the sky and water, has a cool, calming effect which makes time pass more quickly and it can help you to sleep.  It is a good colour for bedrooms but too much blue could dampen spirits.
Today, blue is portrayed as the colour of heaven and authority, denim jeans and corporate logos. 53% of the flags all over the world has the colour blue.
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The blue colour gives a feeling of being cold, wet, and slow unlike the colour red which gives a feeling of warmth, fire, and intensity.
It conveys importance and confidence without being somber or sinister, hence the power suit of the corporate world and the uniforms of many police officers.
It has long been considered a corporate colour, especially medium and darker shades and it s associated with intelligence, stability, unity and conservatism.
Blue has more complex and contradictory meanings than any other colour.  These are easily explained by pinpointing by the specific shade of blue.
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Dark blue:  trust, dignity, intelligence, authority
Bright blue:  cleanliness, strength, dependability, coolness
Light (sky) blue: peace, serenity, ethereal, spiritual, infinity
 
Shades of Blue:
These words are synonymous with or represent various shades of the colour blue:
  • Azure
  • Baby Blue
  • Beryl
  • Cerulean
  • Cobalt
  • Cornflower Blue
  • Corporate Blue
  • Cyan
  • Indigo
  • Midnight Blue
  • Navy
  • Prussian Blue
  • Robin’s Egg Blue
  • Royal
  • Sapphire
  • Sky Blue
  • Slate
  • Steel Blue
Using Different Shades of Blue:
  • A deep royal shade, indigo or azure conveys richness and perhaps even a touch of superiority.
  • Navy is almost black and is a bit warmer than lighter blues.  Combine a light and dark blue to convey trust and truthfulness.
  • Although it is a year-round colour, pastel blues, especially along side pinks and pale yellows suggest Springtime while deep blue is a colder weather colour.
  • Create a conservative but expensive look with subtle contrast by combining light and dark shades of blue.
 
Designing with Blue
Blue ranks so high as a favourite colour that you can’t go wrong if you use blue, but it is sometimes over-used and wind up as a design cliché if used alone.  Combine blue with another colour to create a more creative effect.
 
Blue Language
The use of blue in familiar phrases can help a designer see how their colour of choice might be perceived by others, both the positive and negative aspects. 
Good Blue
  • True blue – someone loyal and faithful
  • Out of the blue – unexpected (could be positive or negative)
  • Blue ribbon – first-rate, top prize
  • Blue blood – person of noble birth, royalty
  • Blue stocking – well-read or scholarly woman
  • Blue book – register of socially prominent people
  • The Blues (capitalized) – popular style of music sometimes characterised by melancholy melodies and words
  • Baby blues – blue eyes (also see Bad blue words)
Bad Blue
  • Feeling blue – feeling sad or depressed
  • Blue devils – feelings of depression
  • The blues (not capitalised) – depression, state of sadness
  • Blue Monday – feeling sad
  • Baby blues – postpartum depression
  • Singing the blues – bemoaning one’s circumstances
  • Blue laws – laws originally intended to enforce certain moral standards
  • Blue language – profanity
  • Bluenose – puritanical person
  • Into the blue – entering the unknown or escape to parts unknown
  • Out of the blue – unexpected (could be positive or negative)
 
Is Blue Your Favourite Colour?
 
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