
The Colour Red is the colour of extremes. It is a colour of fire and blood, associated with energy, war, danger, adventure, strength, power, determination as well as passion, want and love. It is a positive and intense coWhat is the meaning of the colour Red? What does it make you think of?


- Energy – it boosts our physical energy levels, increases our heart rate and blood pressure, and prompts the release of adrenalin.
- Action – it is fast-moving and promotes a need for action and movement.
- Desire – it relates to physical desire in all its forms: sexual, appetite, cravings.
- Passion – it means a passionate belief in an issue or undertaking, including passionate love or passionate hate. Anger is negative passion.
The Effects of Red :
- Stimulating – to the physical senses –
the sexual and physical appetite. It stimulates the deeper passions within us, such as love, courage, hatred or revenge.
- Exciting and Motivating – it excites our emotions and inspires us to take action.
- Attention getting – it demands you to take notice, alerting you to danger. This is why we have red traffic lights and stop signs – it is the universal colour for danger.
- Assertive and Aggressive – drivers of red cars should take note! Some studies show that people who drive red cars have felt quite aggressive behind the wheel of a red car.
Variations of the Colour Red :
- Maroon – a dark bluish red, it denotes controlled and more thoughtful action. It is slightly softer than burgundy and not as dramatic as true red.
- Burgundy – a dark purplish red, it is more advanced and serious and less energetic than true red. It indicates controlled power, determined ambition and dignified action and is often favoured by the wealthy.
- Crimson – has a little blue in it. It indicates a determination to succeed but without upsetting anyone else. It emits sensuality and not sexuality.
- Scarlet – has a little orange mixed with it, giving it a richness and brightness. It indicates enthusiasm and a love of life. It is a little less intense and more fun-loving than true red, tempered with a degree of defiance.
Designing with Red :
As we all know, all reds are not created equal. Aside from light and dark shades of red, there are two kinds of red:
Tomato red and Berry red
- Yellow-based reds are “tomato” reds. Blue-based reds are “berry reds.” Some say that men are more attracted to the tomato reds: women to the berry reds.
- Context is everything when using red. For example, when red is place on a black background, it glows with an otherworldly fire; on a white background, red appears somewhat duller; in contrast with orange, red appears lifeless.
Regardless of how it’s used in a design, a bit of red goes a long way…
Some Interesting Information about Red :
- Red is the highest arc of the rainbow.
- Red is the first colour you lose sight of at twilight.
- Red is the longest wavelength of light.
- In the financial area, red symbolises a negative direction.
- Feng shui recommends painting the front door of a home red to invite prosperity to the residents.
- Bees can’t see the colour red, but they can see all other bright colours. Red flowers are usually pollinated by birds, butterflies, bats and wind, and not bees.
- Red is the colour that means “severe” in the colour-coded threat system.
Red is one of the top two favourite colours of all people. If red is your favourite colour, it will show in your personality!
“Of all the hues, reds have the most potency. If there is one electric blue, a dozen reds are so charged. Use them to punctuate white, burn into bronzes, or dynamite black.” – Jack Lenor Larsen
Red is our favourite colour, it the colour of our company and it represents what we want to meet:
Strength, Determination, Devotion and Passion ….
